Develop standard material based on your book and your
website. Type these into a word processor file and call it something like
“Mybookdetails”. Include:
Description of yourself
Description of book
Synopsis of book
Some background material about the book
A few extracts of varying length
You should produce two or three versions of the
descriptions. This is because some of the press release sites ask for 100
words, some 200 etc etc. Again, having this text as standard means that you
don’t have to retype it every time, that it is error free and that is
consistent across your different entries. In fact it’s not actually a good
idea to keep using exactly the same text. Small variations actually help,
but big ones will reduce the focus of the indexing.
Free press releases
Now that you have your standard text type “Free press
release” into a search engine. There will be many results. Register on the
sites and follow the instructions on how to create the press releases. Some
of the sites are really quite effective in distributing them. Again, link
back to your own site by including your url and, when the press release is
itself indexed, link to it from your own site by inserting a hyperlink from
your home page.
Issue press releases at least twice, once when the book
is through its editing but not yet available. Call this release something
like “Latest novel by xyz is about to be published by Libros International”.
When the book becomes available, issue another release entitled “Latest
novel by xyz published by Libros International is now available”. These
press releases will get indexed and when you link back to them it will
enhance the presence of your own site.
