I have written four novels. Two, thankfully, are in the bin. One is published
and the fourth is currently being edited ready for publication.
I have done quite a lot of work trying to promote the book and its website on
the internet. Let's face it, a print on demand title is not going to be in
bookshops, so amazon and other internet retailers is where people are going to
find it. So the internet must be the number one priority for promoting a book
like mine.
On this and the following pages I have published a guide based on what I have
done. Please feel free to use the material - and please do let me know if I am
naive, wrong, inaccurate or ineffective. I want to learn! I hope that something
is useful to you. The introduction is below. Please use the links on the left to
access the other pages. The topics should be read sequentially from top to
bottom, starting with Your own website.
Promoting your work
on the internet
Philip Spires, author of Mission, published by
Libros International
This document is intended to offer guidance on how you
can use the internet to promote your book. It is not a complete list of all
the options available, but it does suggest a series of activities which will
get you published on the internet and increase the visibility of your
website. Since it is not comprehensive, please do send me your own
suggestions so that I can include them and expand the coverage of the
document.
I have included information in several sections and
these can be regarded as sequential, in that it makes sense to address them
and complete them in the order that they are presented. In each case, I have
indicated roughly when each activity might be addressed. There’s a lot to do
before the book is published, since it takes about three months for an
existing website to be comprehensively indexed by search engines. The first
four sections, therefore, need to be completed three months before the
publication date! These activities, therefore, would be ideal tasks do while
the book is being edited. Your priority, of course, is to respond to the
editor’s requests, but you can be doing the rest in the meantime.
I have indicated at the start of each section roughly
how long it might take. Please do not regard these sections as in any way
representing equal amounts of time or work.
What I have not done, except in a few areas where I
have included examples, is try to recommend particular websites, hosting
packages, directories, etc. In most cases I have indicated how to search for
such resources, but I will leave it to you, the author, to choose which
particular sites and resources to use. Clearly, books from different genres
need slightly different approaches and different focuses for their
promotion, so the detail will always be your own choice. In certain cases
the resources are so important and so general that I have referred to
particular products, such as Web CEO